| Voted Best Inflight Entertainment in the World in | | | | now see a full 3-D animated model of their |
| 2005 and 2006, Emirates Airline has continued its | | | | aircraft as it flies en-route to the destination, |
| commitment to innovation by today launching its | | | | highlighting cities and points of interest on the way. |
| next generation, cutting-edge ice Digital | | | | Passengers are also kept up-to-date with the |
| Widescreen system, raising standards even higher. | | | | latest news headlines - updated every hour |
| Available in all classes, the ground-breaking new | | | | throughout the flight. "We broadened the choice |
| system represents a significant enhancement in | | | | of news stories available so passengers will be |
| the overall passenger experience. It features the | | | | even better informed," commented Simon. |
| airline world's largest wide-screen TVs measuring | | | | Patrick Brannelly, Emirates Vice President of |
| 23" in first class, 17" in business class and 10.6" in | | | | Passenger Communications and Visual Services |
| economy, and provides an authentic home-cinema | | | | said: "Emirates has been a leader of inflight |
| experience. | | | | entertainment since introducing the world's first |
| Emirates' unique ice Digital Widescreen system has | | | | seat-back screens in 1992. Our new ice Digital |
| been developed over the past three years - | | | | Widescreen System allows us to continue to |
| focussing on adding innovative features in a simple | | | | offer our passengers the latest inflight |
| to use interface. "Of course, we've also bumped | | | | entertainment and communications technologies, |
| up the programming choice so there's even more | | | | significantly enhancing our onboard experience." |
| movies, TV and audio as well as over 100 games | | | | The digital widescreen system first debuted on |
| to play," said Mike Simon, Emirates Divisional | | | | the Emirates Dubai-Paris service. Over the next |
| Senior Vice President, Corporate Communications. | | | | 18 months, Emirates Airline will receive 24 new |
| New features include 'My USB', which allows | | | | aircraft fitted with this new product.ice is currently |
| passengers to view their holiday photos onscreen | | | | available on half of Emirates' passenger fleet, |
| during the flight home, and 'My Playlist', which | | | | offering travellers significantly more inflight |
| makes it possible for passengers to create their | | | | entertainment choice than any other airline. |
| own compilation from the nearly 10,000 tracks of | | | | About Emirates; |
| music available. | | | | Since its launch in 1985, Emirates Airline has |
| First and Business Class passengers of the new | | | | received more than 300 international awards in |
| Emirates fleet can select their entertainment | | | | recognition of its efforts to provide unsurpassed |
| through Emirates unique wireless handset | | | | levels of customer service. |
| controllers, featuring a 7" touch screen interface. | | | | Emirates operates services to 92 cities in 59 |
| "The use of WiFi equipped handsets is a first in | | | | countries in Europe, North America, the Middle |
| commercial aviation and is more convenient for | | | | East, Africa, the Indian subcontinent and |
| passengers especially if they are lying down on | | | | Asia-Pacific. New routes planned for 2007 include |
| one of the lie-flat beds. The lack of a cable | | | | Venice, Sao Paulo, Newcastle Toronto and |
| reduces clutter," added Simon. In addition, the | | | | Houston. |
| wireless controllers can adjust seat position, | | | | Emirates Airline includes Emirates SkyCargo and |
| lighting and massage functions. | | | | Destination & Leisure Management (D&LM), which |
| Every seat is also equipped with an advanced ice | | | | manages Emirates Holidays, Arabian Adventures |
| TV remote control with a colour display. | | | | and Emirates Hotels & Resorts. The airline is part |
| Passengers can simply enter the channel number | | | | of the Emirates Group, which also includes |
| they want and go straight to that channel, just as | | | | associate companies Dnata, Mercator, Transguard |
| if they were using their TV remote control at | | | | and EmQuest. |
| home. The handset also features a full qwerty | | | | Visit Emirates online at: |
| keyboard, helpful for sending SMS or emails from | | | | Contact: |
| the flight, while also doubling as a satellite | | | | Sarah Shaughnessy |
| telephone and games controller. | | | | Emirates Corporate Communications |
| Laptop charging points are provided at every seat | | | | Emirates Headquarters |
| in First Class and Business Class, and in Economy | | | | Near Clock Tower |
| class cabins, there are several charging points per | | | | Dubai |
| seat row. | | | | United Arab Emirates |
| Emirates much loved Airshow moving map display | | | | Tel: (+9714) 203. |
| has also been totally redesigned. Passengers can | | | | |