Emirates Launches ice Digital Widescreen

Voted Best Inflight Entertainment in the World innow see a full 3-D animated model of their
2005 and 2006, Emirates Airline has continued itsaircraft as it flies en-route to the destination,
commitment to innovation by today launching itshighlighting cities and points of interest on the way.
next generation, cutting-edge ice DigitalPassengers are also kept up-to-date with the
Widescreen system, raising standards even higher.latest news headlines - updated every hour
Available in all classes, the ground-breaking newthroughout the flight. "We broadened the choice
system represents a significant enhancement inof news stories available so passengers will be
the overall passenger experience. It features theeven better informed," commented Simon.
airline world's largest wide-screen TVs measuringPatrick Brannelly, Emirates Vice President of
23" in first class, 17" in business class and 10.6" inPassenger Communications and Visual Services
economy, and provides an authentic home-cinemasaid: "Emirates has been a leader of inflight
experience.entertainment since introducing the world's first
Emirates' unique ice Digital Widescreen system hasseat-back screens in 1992. Our new ice Digital
been developed over the past three years -Widescreen System allows us to continue to
focussing on adding innovative features in a simpleoffer our passengers the latest inflight
to use interface. "Of course, we've also bumpedentertainment and communications technologies,
up the programming choice so there's even moresignificantly enhancing our onboard experience."
movies, TV and audio as well as over 100 gamesThe digital widescreen system first debuted on
to play," said Mike Simon, Emirates Divisionalthe Emirates Dubai-Paris service. Over the next
Senior Vice President, Corporate Communications.18 months, Emirates Airline will receive 24 new
New features include 'My USB', which allowsaircraft fitted with this new product.ice is currently
passengers to view their holiday photos onscreenavailable on half of Emirates' passenger fleet,
during the flight home, and 'My Playlist', whichoffering travellers significantly more inflight
makes it possible for passengers to create theirentertainment choice than any other airline.
own compilation from the nearly 10,000 tracks ofAbout Emirates;
music available.Since its launch in 1985, Emirates Airline has
First and Business Class passengers of the newreceived more than 300 international awards in
Emirates fleet can select their entertainmentrecognition of its efforts to provide unsurpassed
through Emirates unique wireless handsetlevels of customer service.
controllers, featuring a 7" touch screen interface.Emirates operates services to 92 cities in 59
"The use of WiFi equipped handsets is a first incountries in Europe, North America, the Middle
commercial aviation and is more convenient forEast, Africa, the Indian subcontinent and
passengers especially if they are lying down onAsia-Pacific. New routes planned for 2007 include
one of the lie-flat beds. The lack of a cableVenice, Sao Paulo, Newcastle Toronto and
reduces clutter," added Simon. In addition, theHouston.
wireless controllers can adjust seat position,Emirates Airline includes Emirates SkyCargo and
lighting and massage functions.Destination & Leisure Management (D&LM), which
Every seat is also equipped with an advanced icemanages Emirates Holidays, Arabian Adventures
TV remote control with a colour display.and Emirates Hotels & Resorts. The airline is part
Passengers can simply enter the channel numberof the Emirates Group, which also includes
they want and go straight to that channel, just asassociate companies Dnata, Mercator, Transguard
if they were using their TV remote control atand EmQuest.
home. The handset also features a full qwertyVisit Emirates online at:
keyboard, helpful for sending SMS or emails fromContact:
the flight, while also doubling as a satelliteSarah Shaughnessy
telephone and games controller.Emirates Corporate Communications
Laptop charging points are provided at every seatEmirates Headquarters
in First Class and Business Class, and in EconomyNear Clock Tower
class cabins, there are several charging points perDubai
seat row.United Arab Emirates
Emirates much loved Airshow moving map displayTel: (+9714) 203.
has also been totally redesigned. Passengers can