| Voted Best Inflight Entertainment in the | | | | points of interest on the way. |
| World in 2005 and 2006, Emirates Airline has | | | | |
| continued its commitment to innovation by | | | | Passengers are also kept up-to-date with the |
| today launching its next generation, | | | | latest news headlines - updated every hour |
| cutting-edge ice Digital Widescreen system, | | | | throughout the flight. "We broadened the |
| raising standards even higher. | | | | choice of news stories available so |
| | | | passengers will be even better informed," |
| Available in all classes, the ground-breaking | | | | commented Simon. |
| new system represents a significant | | | | |
| enhancement in the overall passenger | | | | Patrick Brannelly, Emirates Vice President of |
| experience. It features the airline world's | | | | Passenger Communications and Visual Services |
| largest wide-screen TVs measuring 23" in | | | | said: "Emirates has been a leader of inflight |
| first class, 17" in business class and 10.6" | | | | entertainment since introducing the world's |
| in economy, and provides an authentic | | | | first seat-back screens in 1992. Our new ice |
| home-cinema experience. | | | | Digital Widescreen System allows us to |
| | | | continue to offer our passengers the latest |
| Emirates' unique ice Digital Widescreen | | | | inflight entertainment and communications |
| system has been developed over the past three | | | | technologies, significantly enhancing our |
| years - focussing on adding innovative | | | | onboard experience." |
| features in a simple to use interface. "Of | | | | |
| course, we've also bumped up the programming | | | | The digital widescreen system first debuted |
| choice so there's even more movies, TV and | | | | on the Emirates Dubai-Paris service. Over the |
| audio as well as over 100 games to play," | | | | next 18 months, Emirates Airline will receive |
| said Mike Simon, Emirates Divisional Senior | | | | 24 new aircraft fitted with this new |
| Vice President, Corporate Communications. | | | | product.ice is currently available on half of |
| | | | Emirates' passenger fleet, offering |
| New features include 'My USB', which allows | | | | travellers significantly more inflight |
| passengers to view their holiday photos | | | | entertainment choice than any other airline. |
| onscreen during the flight home, and 'My | | | | |
| Playlist', which makes it possible for | | | | About Emirates; |
| passengers to create their own compilation | | | | |
| from the nearly 10,000 tracks of music | | | | Since its launch in 1985, Emirates Airline |
| available. | | | | has received more than 300 international |
| | | | awards in recognition of its efforts to |
| First and Business Class passengers of the | | | | provide unsurpassed levels of customer |
| new Emirates fleet can select their | | | | service. |
| entertainment through Emirates unique | | | | |
| wireless handset controllers, featuring a 7" | | | | Emirates operates services to 92 cities in 59 |
| touch screen interface. "The use of WiFi | | | | countries in Europe, North America, the |
| equipped handsets is a first in commercial | | | | Middle East, Africa, the Indian subcontinent |
| aviation and is more convenient for | | | | and Asia-Pacific. New routes planned for 2007 |
| passengers especially if they are lying down | | | | include Venice, Sao Paulo, Newcastle Toronto |
| on one of the lie-flat beds. The lack of a | | | | and Houston. |
| cable reduces clutter," added Simon. In | | | | |
| addition, the wireless controllers can adjust | | | | Emirates Airline includes Emirates SkyCargo |
| seat position, lighting and massage | | | | and Destination & Leisure Management (D&LM), |
| functions. | | | | which manages Emirates Holidays, Arabian |
| | | | Adventures and Emirates Hotels & Resorts. The |
| Every seat is also equipped with an advanced | | | | airline is part of the Emirates Group, which |
| ice TV remote control with a colour display. | | | | also includes associate companies Dnata, |
| Passengers can simply enter the channel | | | | Mercator, Transguard and EmQuest. |
| number they want and go straight to that | | | | |
| channel, just as if they were using their TV | | | | Visit Emirates online at: |
| remote control at home. The handset also | | | | |
| features a full qwerty keyboard, helpful for | | | | Contact: |
| sending SMS or emails from the flight, while | | | | |
| also doubling as a satellite telephone and | | | | Sarah Shaughnessy |
| games controller. | | | | |
| | | | Emirates Corporate Communications |
| Laptop charging points are provided at every | | | | |
| seat in First Class and Business Class, and | | | | Emirates Headquarters |
| in Economy class cabins, there are several | | | | |
| charging points per seat row. | | | | Near Clock Tower |
| | | | |
| Emirates much loved Airshow moving map | | | | Dubai |
| display has also been totally redesigned. | | | | |
| Passengers can now see a full 3-D animated | | | | United Arab Emirates |
| model of their aircraft as it flies en-route | | | | |
| to the destination, highlighting cities and | | | | Tel: (+9714) 203. |