| In past few years the interest for green home | | | | having a lot of sapwood simply means that the |
| products has increased. Getting teak furniture | | | | trees used in the production were young. I just |
| from environmentally responsible companies has | | | | don't understand how come by cutting the young |
| become one of the factors when purchasing teak | | | | trees they can preserve the natural forest. |
| furniture. Teak furniture has been very much | | | | To make things worse the products of ECOTEAK |
| highlighted from last couple of years because | | | | has to undergo the process of color |
| ofa)High price of teakwoodb)Habitat: Teak comes | | | | homogenization. If not so done, the products |
| from plantations and natural forests.c)Different | | | | would simply look ugly. Color homogenization is the |
| Grades of Wood. | | | | process whereby the products are sprayed by |
| Consumers are becoming increasingly aware of | | | | sulphuric acid. In this process the white color |
| need to sustain natural forests and like to share | | | | sapwood turns to light yellowish in color which is |
| the same responsibility of sustaining the natural | | | | the color of good quality teak as well. This |
| resources as producers. They want to make sure | | | | weakens the products even further. |
| that the teak furniture they are about to | | | | I think Ecoteak is "A BIG FAT LIE" |
| purchase comes from sustainable resource. | | | | The consumers should know that this lower |
| Keeping to the above trend and response | | | | quality teak is dangerous for our forests as the |
| towards consumer demands some companies | | | | young trees are cut illegally to make fast money |
| have taken steps to control effectively their raw | | | | and this ecoteak is sold on the name of treated |
| materials but there are some who are just trying | | | | teakwood. There is nothing like treatment of teak |
| to capitalize on this trend and claming everything | | | | as the quality teak does not need any treatment. |
| they can invent to sell their furniture to such | | | | It is done to confuse the consumers who don't |
| customers even at higher prices than standard | | | | know much about the teakwood. |
| market price. Some companies have even | | | | The challenge is how do we counter this kind of |
| created some kind of FUNNY LABELS and post | | | | lies. It is the responsibility of resellers and |
| them on their marketing material to show that | | | | marketers of teak furniture to provide the right |
| their wood is certified from some valid source. | | | | products to their customers. We do not expect a |
| And there are some who claim that their teak is | | | | consumer to know everything about teakwood, |
| ECOTEAK (whatever that means!!!). | | | | its grades and other stuff. All they want is a |
| The truth about ECOTEAK: ECOTEAK is the | | | | quality product and that is their intention while |
| name given to lower quality teak. Products of this | | | | making a purchase. So, if a reseller sources his |
| quality has higher content of sapwood which | | | | her product from the right manufacturer the |
| influences the strength and the lifetime of the | | | | consumer is guaranteed to get the value for |
| products. Such manufacturers claim that they are | | | | money. The key is not to market and sell this |
| doing so to preserve the natural forests. They | | | | type of furniture which is just to make money on |
| just forget that the sapwood is found mostly in | | | | the expense of unsatisfied end consumer. |
| young trees. And when they are making products | | | | |