| "Both the market and the distributive
| |
| | But sooner than never, this distributive
|
| channel are often more crucial than the
| |
| | channel recognized their power. They are
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| product. Products are within the business
| |
| | lot efficient than the product brand
|
| as the accountants define it. They are
| |
| | owner. They know their customer much
|
| within its legal boundaries. Economically
| |
| | better than brand owners. So they can
|
| the other two areas are as much part of
| |
| | mould their strategy in a very swift
|
| business." - Peter Drucker, Managing for
| |
| | speed.
|
| Results.
| |
| | Apart from that manufacturer use to made
|
| According to Peter Drucker product
| |
| | their product for in east in China,
|
| actually does not exist at all,
| |
| | Indonesia etc. This global supply chain
|
| economically speaking, except within a
| |
| | has shown a remarkable efficiency in last
|
| market, bought by a customer for an
| |
| | decade of 20th century. All the best
|
| end-use, and brought to him through a
| |
| | brands on 20th century use to get their
|
| distributive channel. Markets as well as
| |
| | product manufacturer in low labour
|
| distributive channel do exist, however,
| |
| | countries. Now distributive channel want
|
| independently of any one product. They
| |
| | to replace brand owner to dominate the
|
| are primary, the product is secondary.
| |
| | supply chain. According to data from
|
| Product management is a sub - section of
| |
| | market, 80-90% of American consumers buy
|
| a management. But market and distributive
| |
| | from Wal-Mart, target etc. 50% of all
|
| channel exists outside of management
| |
| | sale of brand number one and two are
|
| control. They are the most crucial and
| |
| | recorded by these biggies channels.
|
| along with that most difficult part of
| |
| | These biggies have now started copying
|
| business to understand and dominate.
| |
| | these manufacturer products. Given the
|
| A product needs to find its niche market.
| |
| | advantage of 10-15% saving in
|
| And to reach this niche market, it needs
| |
| | advertising, 5% in sales force and 5% in
|
| a niche distributive channel. The whole
| |
| | R&D, these distributive channels are
|
| supply chain should be friction free for
| |
| | cutting the brand owner throat by
|
| smooth functioning of product
| |
| | reducing the prices at rock bottom.
|
| profitability. According to Nirmalya
| |
| | Wal-Mart knows how to discount lowest and
|
| Kumar, marketing consultant, brand owner
| |
| | still be profitable to thwart any
|
| of yesterday world are still thinking
| |
| | competition. Marketers at these
|
| themselves an emperor. But in reality
| |
| | distributive channels know very well that
|
| they are barely standing in nude.
| |
| | brands are passé. Only customer
|
| Distributive channels, wal-Mart, Tesco,
| |
| | experience and access to the product
|
| Aldi etc, has found their place in the
| |
| | matters, as Jagdish Seth's 4 A's defines.
|
| sun.
| |
| | Products brand owners need to understand
|
| Market logic is very simple. These
| |
| | the fact. It is market and distributive
|
| retailers use to act as a link between
| |
| | channels century. And they must learn to
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| customer and the product manufacturer.
| |
| | live with the tigers.
|
