| I think everybody not already making six-figures | | | | those "great" leads. |
| in mlm is becoming extremely frustrated with | | | | Reason #3: Network marketers rely on 'recruiting |
| todays failure rate in the industry. | | | | money' to fund their efforts. |
| For network marketers, the common problems | | | | Mainly they use what little money they have |
| for most distributors are- | | | | made to cover the costs in problems 1 and 2. |
| Not having enough interested prospects (leads). | | | | Basically, recoupling the costs for purchased leads, |
| Not having enough money to fund their marketing. | | | | training materials, products, time, effort, and any |
| Only making money when they sponsor someone. | | | | additional money spent... plus, not to mention the |
| If any networker had dozens of interested | | | | horrific attrition curve. |
| prospects to talk to daily, wouldn't everybody | | | | The solution? |
| succeed? | | | | Well while most people get wrapped up in the |
| Well for now, we'll talk about the 3 reasons most | | | | whole "Our product(s) are the best" ...or "are |
| aren't succeeding... | | | | company is growing faster than yahoo" ,or "we |
| Reason #1: Bit pieces of residual income cant pay | | | | have the best compensation plan in the industry"... |
| the bills! | | | | It doesnt matter! You See, what I hope people |
| People come into this business expecting to make | | | | realize is that you can have the best product, |
| money from day one. They simple assume that | | | | company, and compensation plan in the world, but |
| they can just order some products and make | | | | it's all completely worthless unless you have a |
| money, while the products practically "sell | | | | true marketing system in place that will bring |
| themselves". And even when they do happen to | | | | people to you!. Impossible? Hardly... And the funny |
| sign up a few friends or colleagues, they struggle | | | | thing is, is its much easier than doing mlm the |
| to find "more prospects" and the only alternative | | | | common way. |
| is to buy high priced leads which cost more than | | | | Here are the facts: |
| the peddley $50-$100 checks they've started to | | | | You want people pay you to become leads, You |
| generate. | | | | want people to pay you to prospect them, And |
| The result? Little or no money, no downline, no | | | | finally, you need to make money whether you |
| prospects (except aunt Sue and nieghbor Joe) | | | | sponsor someone or not. |
| and hundreds of dollars down the drain spent on | | | | It is MUCH easier to become full-time in network |
| products, wasted time, and so-called "training | | | | marketing when: |
| materials". | | | | You have dozens of leads to talk to, daily, you're |
| Reason #2: There's not enough prospects for | | | | able to make $500-$1000 your very first month |
| massive duplication. | | | | even if you dont sponsor anyone, and you build |
| Unless a network marketer can build a business | | | | your empire fast to stay ahead of the attrition |
| with HUGE momentum and massive duplication, | | | | curve. |
| they will simply find themselves trying to "fill a | | | | So How does a network marketer do all this? |
| leaky bucket" - meaning reps are just dropping | | | | And teach his downline to do the same? |
| out as fast as new comers join. | | | | You use a "formula" to put this pipeline in place. |
| The only way around this, known to network | | | | Your pipeline should consist of ads that find your |
| marketers, is to head to the lead companies and | | | | prospects, a lead capture page to put them in |
| dish out several hundred dollars for what they call | | | | your email list, and an autoresponder that follows |
| "high-quality" leads. Sometimes they are even | | | | up with those prospects 24/7. |
| shared between 4-5 people! | | | | It does take a little work to set up, but in the |
| The result? Not enough interested people to talk | | | | end, the result is worth it ten times over. |
| to, while simply not making the money to pay for | | | | |