| A business card is a singularly powerful tool | | | | high-ranking executives. Keeping Up |
| for self-advertisement. If lets you market | | | | Appearances Your business card is your |
| yourself to a very wide audience without the | | | | advertisement. It should, thus, be |
| hassle and prohibitive cost of newspaper | | | | representative of the image you are trying to |
| advertising. When you have business cards | | | | get across. So, make sure they are never |
| printed in bulk, however, be sure to get | | | | creased, wrinkled, dirty, or scribbled upon. |
| yourself a business card case. It's crass to | | | | To help your cards remain spotless and crisp, |
| distribute your business card without putting | | | | keep them inside a business card case. Tips |
| them in a business card case first. How to | | | | for Cross-Cultural Card-Giving 1. When |
| Distribute Your Business Card Is there a | | | | traveling abroad, have your information |
| right way to distribute a business card? Is | | | | printed in English on one side and in the |
| there a wrong way of doing the same? The | | | | language of the country you're visiting on |
| answer to both questions is yes. In | | | | the other. 2. When giving out business cards |
| distributing business cards, there is a right | | | | in Asia, remember to use two hands to give |
| way and a wrong way. There is no right way of | | | | and receive cards. Be sure to put the card |
| doing it the wrong way. The Wrong Way: | | | | that you receive on the tabletop, at least |
| Distributing your business card as if you are | | | | until the meeting ends. After the meeting, |
| dealing playing cards. The Right Way: Never | | | | put the business cards you received inside a |
| pass out business cards like you would pass | | | | portfolio or a business card case. 3. If you |
| around sheets of paper or playing cards. Keep | | | | ask someone for a business card, offer yours |
| them in a business card case. Additionally, | | | | in return. The same rule applies for times |
| present them in such a way that the recipient | | | | when it is you who does the asking. The act |
| can read them right side up. As the | | | | of exchanging business cards is as important |
| recipient takes a card from your business | | | | as a handshake. After all, when you exchange |
| card case, make an effort to keep up polite | | | | business cards with someone, you trade not |
| chatter. If, on the other hand, you are the | | | | just contact information. You exchange the |
| recipient of the card, comment as you take | | | | possibility of a future with each other in |
| the card out of the business card case. Then, | | | | it. Do it with style. |
| subtly, put it in your pocket. When | | | | |
| networking, remember to keep your business | | | | In need of a business card case? Visit today |
| card case inside a pocket you can easily | | | | to get one. The site also offers other means |
| reach. It is not seemly to have to rummage | | | | keeping organized, such as silver money clips |
| for your cards while exchanging banters with | | | | and leather business card holders. |