| A business card is a singularly powerful tool for | | | | executives. Keeping Up Appearances Your |
| self-advertisement. If lets you market yourself to | | | | business card is your advertisement. It should, |
| a very wide audience without the hassle and | | | | thus, be representative of the image you are |
| prohibitive cost of newspaper advertising. When | | | | trying to get across. So, make sure they are |
| you have business cards printed in bulk, however, | | | | never creased, wrinkled, dirty, or scribbled upon. |
| be sure to get yourself a business card case. It's | | | | To help your cards remain spotless and crisp, |
| crass to distribute your business card without | | | | keep them inside a business card case. Tips for |
| putting them in a business card case first. How to | | | | Cross-Cultural Card-Giving 1. When traveling |
| Distribute Your Business Card Is there a right | | | | abroad, have your information printed in English on |
| way to distribute a business card? Is there a | | | | one side and in the language of the country you're |
| wrong way of doing the same? The answer to | | | | visiting on the other. 2. When giving out business |
| both questions is yes. In distributing business | | | | cards in Asia, remember to use two hands to |
| cards, there is a right way and a wrong way. | | | | give and receive cards. Be sure to put the card |
| There is no right way of doing it the wrong way. | | | | that you receive on the tabletop, at least until the |
| The Wrong Way: Distributing your business card | | | | meeting ends. After the meeting, put the business |
| as if you are dealing playing cards. The Right Way: | | | | cards you received inside a portfolio or a business |
| Never pass out business cards like you would | | | | card case. 3. If you ask someone for a business |
| pass around sheets of paper or playing cards. | | | | card, offer yours in return. The same rule applies |
| Keep them in a business card case. Additionally, | | | | for times when it is you who does the asking. |
| present them in such a way that the recipient can | | | | The act of exchanging business cards is as |
| read them right side up. As the recipient takes a | | | | important as a handshake. After all, when you |
| card from your business card case, make an | | | | exchange business cards with someone, you |
| effort to keep up polite chatter. If, on the other | | | | trade not just contact information. You exchange |
| hand, you are the recipient of the card, comment | | | | the possibility of a future with each other in it. Do |
| as you take the card out of the business card | | | | it with style. |
| case. Then, subtly, put it in your pocket. When | | | | In need of a business card case? Visit today to |
| networking, remember to keep your business | | | | get one. The site also offers other means keeping |
| card case inside a pocket you can easily reach. It | | | | organized, such as silver money clips and leather |
| is not seemly to have to rummage for your | | | | business card holders. |
| cards while exchanging banters with high-ranking | | | | |