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Nerve of Steel

L.N. Mittal has an abundant appetite fortakeover offer, a move that will create the
acquiring steel firms. From Kazakhstan toworld's largest steel entity to be called
Romania, from Indonesia to the US, theArcelor Mittal. The union of the two top
Indian-born takeover tycoon's Mittal Steelsteel makers will create a company with
has gobbled up steel plants and added them tonearly a 10 per cent share of global
his expanding empire. But not even his mostproduction, employing more than 320,000
ardent admirers bet on the success of his bidpeople.Arcelor chairman Joseph Kinsch said
for Europe's biggest steel maker Arcelorhis board unanimously backed the new offer.
S.A.Except perhaps Mittal himself."We concluded Mittal Steel's was a better
Luxembourg-based Arcelor had tried everythingoffer than that of Severstal," he said. Even
to fend off the metal maven. At first therethe politicians were saying cheese.
was shock and confusion in the European ranksLuxembourg economy minister Jeannot Krecke
as the French, who hold stake in the company,told reporters: "We are very happy with the
told Mittal that his bid had no chance.situation."Mittal is not quite the takeover
Luxembourg politicians said they would passshark he has been portrayed as. According to
legislation to make his bid illegal.In muchhim, "I have seen the steel industry for the
of Europe, Mittal's move was viewed as aover 30 years," he says. "It has become
rough attempt by "new" India to take on "old"increasingly clear to me that there is too
Europe. French finance minister Thierrymuch flab and fragmentation and too little
Breton accused Mittal of having "a grammarattention to lowering cost of production.
problem". Luxembourg Prime MinisterOther industries like aluminum and auto have
Jean-Claude Juncker was ready for war: "Thisseen the virtues of globalisation. Now it is
hostile bid by Mittal Steel calls for atime for steel."With Arcelor in his pocket,
reaction that is at least as hostile."there aren't too many targets left for the
Arcelor CEO Guy Dollé worked hard totycoon but Mittal is unlikely to lie low for
encourage public opposition, dismissinglong. He may not court the media but he has
Mittal as a low-grade operator specialisingmanaged to make headlines. Two years ago he
in buying up obsolete installations at lowacquired the UK's Kensington mansion, said to
cost.When Mittal found - totally unexpected -be the world's most expensive home, from
support from Indian politicians, who daredFormula One racing's Bernie Ecclestone. In
the West to play foul in the steel super2004, he made headlines when he threw a $70
bowl, Arcelor entered into a last-ditchmillion wedding bash for daughter Vanisha. It
strategic tie-up with Russia's Severstal toincluded an engagement ceremony at Paris'
thwart Mittal. But the Europeans had got itTuileries Gardens featuring an opera and
all wrong: when the world's third richest manbanquet at the French royal palace at
- after Bill Gates and Warren Buffet -Versailles.When Mittal first popped up on the
proposes marriage, you don't turn him down.radar screen of the international media after
Mittal was prepared to bid higher. In June,acquiring Chicago-based Inland Steel in 1998,
Mittal, whose fortune is estimated at $27the Wall Street Journal called him the
billion, hiked his offer by 10 per cent to anCarnegie from Calcutta. He became several
eye-popping $32.4 billion. Despite all thetimes bigger than the 103-year-old US's steel
sabre-rattling, France and Luxembourg couldlegacy of Andrew Carnegie with his
do little to block the deal as 85 per cent ofacquisition of Ohio-based International Steel
the company is traded freely on the stockGroup in a deal worth $17.8 billion.Steel
market.In late June, the Arcelor board wentanalysts round the world are hoping that his
into a marathon huddle. Ending months ofjuggernaut keeps rolling on.
hostility, Arcelor decided to accept the



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