| Goji (Lycium barbarum - Latin). | | | | fruit of the native goji vine, which had been |
| While it has occupied an important place in | | | | flourishing in the Himalayan valleys since the |
| traditional Asian medicine for countless | | | | beginning of time. Those who came there to learn |
| generations, the secrets of its nutritional benefits | | | | took the goji home with them and planted it in |
| have remained a mystery to most of the world. | | | | their own valleys, thus spreading the legend of |
| Through the ages, legends abound about this | | | | this most marvelous and healthful fruit. |
| miraculous fruit, the goji berry. There are festivals | | | | The people of Central Asia who love and cherish |
| held to celebrate its goodness, and a poem was | | | | these goji berries so much that they devote two |
| written in its honor. | | | | weeks every year to festivals in their honor. |
| During the Tang Dynasty (around 800 AD), a well | | | | Scientists realized four primary bioactive |
| had been dug beside a wall near a famous | | | | polysaccharides were discovered in Lycium |
| Buddhist temple that was covered with goji vines. | | | | barbarum. They named them Lycium barbarum |
| Over the years, countless berries had fallen into | | | | polysaccharides (LBP). |
| the well. Those who prayed there had the ruddy | | | | Research suggests that goji's unique |
| complexion of good health, and even at the age | | | | polysaccharides control and command many of |
| of eighty they had no white hair and had lost no | | | | the body's most important biochemical defense |
| teeth, simply because they drank the water from | | | | systems. |
| the well. | | | | Since its discovery in the Himalayas, those who |
| It is said that the Himalayans were the first | | | | know of the remarkable goji berry are awed by |
| natural healers, and that they shared their wisdom | | | | its unmatched health-promoting powers. |
| with the ancient herbalists of China, Tibet, and | | | | This tiny fruit revealed itself to be quite possibly |
| India. One of their most prized secrets was the | | | | the most nutritionally dense food on earth! |